Anime Matsuri

Anime Matsuri Review
George R. Brown Convention Center
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June 13, 2019 - June 16, 2019 | Table Cost:

(9 votes)
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What people say... 9 Leave your rating
AM2021: Extremely Disappointing, Won't Return
This is a vendor review. However I am well aware of how bad the AA got treated for 2021, which will be mentioned later. Background: I am an out of state vendor and the only reason why I attended Anime Matsuri was the supposed 40,000 attendance. I was anticipating that there would be some pent up demand with ravenous fans wanting to attend. Communications with staff said they were expecting 45,000. This show is nowhere near that sort of number. What I can only guesstimate is they are publishing their turnstile numbers which divided over 3 days makes way more sense. I've attended a lot of conventions and this felt like a 15K convention. There's lots of 15K attendance conventions available and the expense of freight and travel so far for only 15K is simply not justifiable.

Friday was the best day for sales. Things dropped off significantly for Saturday. This is the opposite of how it should be. Saturday should always better than Friday. Sunday was a ghost town. I've never seen a show fizzle out so badly. Usually a Sunday is less than a Friday but not dead-dead. The vendor next door packed up and left early on Sunday because it was so bad. Vendor spaces are expensive, so to walk away from that much investment says a lot. Despite doing well on Friday, our total ROI was approximately -50%. We lost thousands of dollars in flights, hotels, and freighting. Attendees were receptive to our space and some were very engaged, bringing their friends over to shop as well. Ultimately I blame the AM staff for not telling the truth when it came to attendance.

Another issue was how staff were very communicative at first, then they really dropped the ball. They kept missing deadlines with load-in information and freight had to be shipped out with a generalized "Houston, TX" vs. an actual delivery address. Later when load-in information was finally provided we had to update the shipment in transit which was stressful and 100% avoidable had staff not fallen down on the job. Apparently AM relies too heavily on volunteers and it needs to invest in using some paid professionals for key areas like exhibitors.

About AA. I really feel for you. While the Exhibit Hall was on the first floor and had appropriate traffic relative to attendance, the Artist Alley was hidden away on the 3rd floor. People did not know how to get to the third floor. I knew someone who was in the AA and kept sending people up there to check them out and they reported back that of only a handful of referrals actually made it. Staff finally responded to their failure with a notification in the app reminding people that the AA was on the 3rd floor, along with some small signage directing attendees up to the third floor, but it felt too little too late.

All in all not worth the time, money, or effort. Do better AM. Tell the truth about attendance. Don't set your AA up for failure.
July 19, 2021, 3:12 pm
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2
One of the Biggest Disasters I've Seen
So just as some background information, I am a Houston native that has been selling at conventions since I got out a high school almost 2-decades ago. This was my first time at Anime Matsuri, and out of desperation due to slumped pandemic-related sales, I woefully ignored its horrible reputation in hopes that I could somehow override this system. I was a fool.

So many awful things to be said about my experience (from the rude staff to some of the rude congoers) but what really got under my skin was the layout. Why the AA was placed up two flights of elevators behind a blank blue wall will never make sense to me. It felt like there was no AC on Saturday/Sunday so the musty smell permeating the area was equally unpleasant when combined with the grotesque humidity. Foot traffic was next to awful, but it seems like this has been a recurring issue for years now. The numbers have to be fudged because the attendance was so weak that I contemplated leaving early on Saturday, something many of the other vendors DID. I have never seen such a "large convention" have so poor of a turnout that people left on the busiest day of the event. I'm 100% sure Covid played a role in this, but the lack of foot traffic compared to other areas/floors was certainly a factor as well. Communication was extremely poor and my team had no idea where to set up initially. We had to lug items up the escalator which was ABSURD because the front staff lied to us and said there was no other entrance to bring in merch. A damn mess.

I will never be going back to Anime Matsuri. A complete waste of my time.

Oh and PS: The prices were absurd. Don't even bother going as a congoer. It's a waste of your time as well.
July 12, 2021, 2:22 pm
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5
Great layout, good sales, and low activity
We were located by the bathrooms and felt that the foot traffic was not as great compared to other areas of the con.
Staff was clueless about where things were and they don’t check in with you at all.
I really liked the venue and the open-concept. All of the artists, dealers, and celebrities were in the same room, but there was plenty of space.
There was also a ton of parking! I parked 2 blocks away for $5!
The table itself was a bit expensive, but we were able to break even with table costs on the first day.
July 2, 2019, 10:27 am
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OK at best
Overall - I don't recommend this con. Like some other reviews said, it doesn't feel like 45k attendance; because it's not. That is the turnstile attendance, which means it's actually closer to 15k at best. So the high amount of tables there (over 200), makes it super hard to turn a profit. Not only that, but there is a small boycot also going on, so the con has a bit of bad PR at the moment.

One great thing is the venue. It's super open and well-kept. I personally love the hard/concrete floors because I tape the legs of my backdrop down, so it worked to my advantage.

The staff were very helpful and kind. They greeted us as soon as we entered, showed us to our table, and they always answered any questions we had. We only had a bit of trouble with venue staff (of the convention center itself.) Vendors were allowed to bring in their own drink/food, but there was some kind of miscommunication with some of them on the last day, and we ended up having to throw some out, which was extremely disappointing.

Like I mentioned earlier, there were way too many artist tables for the amount of people, so the layout didn't really work that well. None of the tables were numbered, so if an attendee was looking for someone, that was a lost cause. And, if you weren't by the consessions/bathrooms (which were in the same place), you didn't get much foot traffic. I was lucky to be in the consessions area, but some of my friends were not so fortunate, and they said their sales suffered quite a bit.

Attendance was fine, but it's really not what they post on their website. I've seen numbers like 36,000 to 46,000 and even 142,000... This is not even close. If anything, I could see it being 46,000 turnstile, so please keep that in mind. It's really not such a huge convention in terms of numbers.

Lastly, I just want to note, it's not super affordable for the artist or congoer. For the average attendee, they only bring so much, and when you have to drop $85 just for the ticket, that's less you get to spend. They charge more for a ticket than ACen with half the attendees. That doesn't make sense to me. Furthermore, the table costs more than an ACen table, and it's significantly smaller. I'm not just talking about the table. The area behind you (your booth space) is so small, the displays were touching, and I'm not sure how it honestly wasn't a potential hazard if there was a fire or any kind of emergency.

There's many things that could be improved with this con. I drove 22 hours to vend here, and I was very unsatisfied and will not be returning. Hope some other Texas artists can have more luck!
June 19, 2019, 12:09 pm
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3
Not worth it for out-of-state artists
Just came back from the con.
Layout is awful just like everyone else said it was.. tables are too spaced out, and it's hard to find anyone's table when walking around. The actual layout is different from what was stated on the online map. There was at 25 feet of space in front of my table to the wall, which will allow customers to float on by without even noticing my merch. If you're unlucky like me to get placed in the very back row, good luck getting any foot traffic. Lots of people I spoke to -small artists, big artists, and vendors, said that crowds are sparse and sales were far from phenomenal. Two said that their friday sales did better than saturday, which has never happened to them before. Few of them who spent over a thousand dollars to come to the con barely broke even. The con claims to have at least 40k attendees, it feels more like 15k at the most. I've made twice as much at conventions with half the attendance size.. that's BAD. I've heard that people will also set up shops (selling jewelry and merch)outside of the convention to make sales BEFORE the attendees even enter the building. Did I mention that all artists are shoved towards the back and that a large chunk of the room is bathed in darkness because of some film showing nearby? This convention is just laid out in a way that seems purposefully meaning to sabotage artist sales. Don't go to this con- it's pretty garbage.
June 18, 2019, 12:11 am
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3
Worth it only if you're local.
I feel like this is the general consensus among everyone who tabled at AM.

To start out with, I, and other artists who came early to set up, had no idea where to register and pick up our badges. We literally roamed into the exhibit hall in search of anyone in charge, only to find no one. I went up to the badge registrations and they told us to go to exhibit hall C and find the person in charge, but no one was even there. Eventually we found an AA volunteer who said that they weren't supposed to be sending artists inside, and that we were supposed to get our badges in the front. The lack of organization was astounding.

Who thought it was a good idea to shove the dealer's room, the artist alley, the game/amusement hall, the car show, a stage, and just about everything into one giant room? I didn't even get to explore half of the exhibit hall because there was just too much shoved into one space. It was my first time tabling here and I ended up in the far back facing the wall where no one walked by. Luckily I was a good enough artist to attract enough customers to make a decent profit, but I definitely could have made more if people actually knew there were tables in the back. My neighbors didn't make enough to even pay for their meals that weekend, and they were from out-of-state. I spoke with other artists and we all agreed that traffic was slow because everyone was at the dealers side, not even knowing there was an artist alley side (all the artists were lined across the exhibit hall, with random empty tables/booths and islands of artists stuck in the most unfortunate, secluded positions where by the time people reached their tables, they had already seen enough and didn't bother going to those tables). The only artists who got it good were the ones whose tables were near the dealers in the center of traffic, everyone else got little to no traffic. Attendance means nothing if people don't even know where you are.

The AA staff and AA volunteers (can't say the convention staff, since they weren't the most helpful) were kind though. They often came by to ask us how we were doing and if we needed anything, and I've been to conventions where I didn't even know the staff existed, so that's a plus.

I'm giving it 3 1/2 stars only because the AA staff was nice, and I didn't have it as bad as others, but it's definitely not worth it if you are not local. I will be going again next year simply because it's one of the few large cons that are in Texas, and I only do in-state cons. Hopefully they fix this problem by next year because the layout was an absolute joke.
April 12, 2017, 9:03 pm
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only worth it if you're in state w/o much else to spend
This convention is completely only worth it if you're coming from in state and also aren't spending too much else on hotel or other merch. Go for it if you already have plenty of merch on hand, but it's not worth investing into either. Anime Matsuri likes to boast about it's high attendance, and I agree, there are definitely a lot of attendees, but they completely disorganized the Dealers & AA to the point that even DEALERS were doing horribly.

I made about 1/3 of what I made at San Japan last year while still selling plenty of fandom oriented merch, etc. None of this was the artist alley staff's fault. If anything, they were amazingly kind and completely understood how messed up the layout and organization was. According to what I understood, the layout is up to the chair ( John Leigh, ie. shittiest human being on the planet ) and all they really care about is raking in money from the dealers. I asked later Friday if I could move to one of the empty tables and the staff was amazing about helping me actually be able to do it. Even after moving to a place with more foot traffic closer to the Dealer's Booths, though, I still wasn't making what I needed to. I was definitely making around double as much as where I had been placed originally, but all in all, Matsuri was a total bust. Staff was amazing, but it's not worth the loss. I'm guessing this is why tables are 160$ for a convention supposedly with 30K + attendance.
April 11, 2017, 7:15 pm
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Artist Alley is a joke!!
Ugh! I hated this con. If you want a good anime con in Texas, try A-Kon, San Japan, or AnimeFest instead. Don't waste your time with this one!

Don't be fooled by their huge attendance numbers. The Artist Alley at this con seemed like an afterthought. The AA was tucked in the back of the Dealer's Room and saw almost no traffic. Attendees who did manage to stumble upon my table complained that the prices were too high. (my prices are perfectly reasonable and average for most anime cons)

The staff was RUDE!! I had a friend who decided to come with me as a helper last-minute, so I didn't buy her a vendor badge beforehand. When we arrived at the con, they wouldn't let her in to help me set up because she didn't have a vendor badge, and they refused to sell us one at the door because they were too lazy and weren't set up to take payments. She had to go wait in line for two hours to buy a regular badge (which cost $100).

The contract required artists to be set-up by 10am Friday, but even when the con opened, attendees were scarce and we didn't even have our first sale until about 4pm. Waste of time.

The layout overall was terrible. "Exit Only" doors were obnoxious and unnecessary. Signs and arrows pointed to doors that were locked or escalators that were closed. We had to walk in circles for 45 minutes just to figure out where to check-in for artist alley.

Also.. "No outside food or drink allowed in the convention center"? Excuse me??

This con MIGHT be OK local artists who are just getting started and can't afford to travel.
June 6, 2016, 3:25 pm
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Big con, slow AA
Anime Matsuri boasts a huge attendance, but you may not see it in the artist alley. When I ask other artists about their experiences they usually say things are slow. It seems like that's the general feel every year: not super bad, but not too great either.

I just finished tabling this last weekend where estimates for attendance were around 30,000 (although that number has not been verified, and has already been hotly debated). The artist alley and vendor hall is of course large, and very competitive. People are supportive of the arts here, but the buying power may not be as strong as other conventions (that I have been to). The layout was also not beneficial to the AA, and a lot of attendees seemed to dodge the area entirely. I was appreciative of the AA staff that were flexible and helped me move to a table that was in better foot traffic (I've never had Sunday sales be better than Friday or Saturday, what a doozie).

Specifically speaking to numbers:
Anime Matsuri is over 10x larger than my other main convention. At Anime Matsuri, I made less than double what I do at the significantly smaller convention. I'm sure there are a lot of factors for this, but it still feels like a huge gap.

I travel to AM when my budget allows to visit friends and have some fun, so I'm sure I'll be back. However, for those traveling from out of state, you may not find the convention worth it. Caveat: I sell all original work, and it's definitely not as well received as fan art pieces.

Saving grace: FOOD TRUCK HEAVEN.
February 29, 2016, 5:03 pm
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3

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